#Asbis

Official sales of the new iPhone generation start in Ukraine on September 25 — just a week after the US, despite the war, logistics hurdles, and closed airspace.

Apple's official distributor in Ukraine, ASBIS-Ukraine, has confirmed: iPhone 18 Pro pre-orders start on September 18, and sales begin on September 25, 2026. The foldable iPhone Duo is delayed until the end of October. Official prices will be announced before pre-orders open.

The share of officially imported iPhones in Ukraine doubled over the year — from 20% to 40%, according to ASBIS-Ukraine. The shadow market is valued at $1 billion, with budget losses of up to 6 billion hryvnias.

ASBIS-Ukraine CEO Ivan Pavlik told RBC-Ukraine that the share of official iPhone sales has grown from 20% to 40%, but 60% of the market remains in the shadows, leading to billions in budget losses and distorting competition.