Apple's official distributor in Ukraine, ASBIS-Ukraine, has confirmed the release schedule for the new iPhone 18 lineup in the Ukrainian market. In a comment to RBC-Ukraine, the company's CEO Ivan Pavlyk stated that pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max will open on September 18, 2026, with retail sales beginning on September 25, 2026. This means there is less than a week left before pre-orders start, and it is during this period that the official price list is expected to be published.
iPhone 18 Pro Pre-Order and Sales Launch Dates
According to Ivan Pavlyk, the launch date depends on the specific device. For the flagship iPhone 18 Pro and Pro Max lineup, the schedule is clearly defined: pre-orders will open on September 18, 2026, and on September 25 the devices will reach the retail network through Apple's authorized partners in Ukraine. Pavlyk emphasized that official pricing information will be available no later than the start of the pre-order phase, that is, within the next few days.
Pricing: Official Price List vs. Retailer Estimates
At the time of publication, the recommended retail prices for the new models are still being calculated. However, Ukrainian retailers, in particular eStore.ua and Yabluka, are already publishing estimated prices for the new iPhone 18 Pro and Pro Max models. These figures are provisional and may be adjusted after the official price list from ASBIS-Ukraine is released. Market experts expect that final prices will be set taking into account the exchange rate, logistics costs, and the tax burden in effect under martial law conditions.
AirPods 5 and Apple Watch 12: Single Launch No Later Than September 25
In addition to smartphones, several other Apple devices will launch in Ukraine alongside the iPhone 18 Pro. AirPods 5 earbuds, Apple Watch Series 12 smartwatches, and Apple Watch Ultra 4 are also scheduled to launch no later than September 25, 2026. More precise dates for each category will be announced later through the network of authorized partners. This means that by the end of September, Ukrainian consumers will be able to purchase a full set of current Apple ecosystem devices.
iPhone Duo: Apple's First Foldable Smartphone Delayed
Worth separate attention is the fate of the iPhone Duo — the first foldable smartphone in Apple's history. Ivan Pavlyk confirmed that this device will not go on sale at the same time as the base lineup of new smartphones. The release of the iPhone Duo in the Ukrainian market is delayed: the foldable smartphone is expected to appear in official sale at the end of October or in early November 2026. Thus, at least a month will pass between the launch of the iPhone 18 Pro and the release of the iPhone Duo in the Ukrainian market.
Color Palette and Device Availability
According to available information, the new iPhone 18 Pro will be available in Night Sky and Star White shades. The promotional materials distributed ahead of the launch also feature additional body color options, including a dark burgundy and a light blue shade, indicating an expanded palette for the Pro lineup. All devices will be sold exclusively through Apple's authorized partners in Ukraine, which guarantees the authenticity of the products and full-cycle service support.
