#Ukrainian Brands

Hollywood actress Sharon Stone tried on three looks from Ukrainian brand J'amemme for a home photoshoot in Beverly Hills, revealing her mansion's interior.

In an interview with Wave RBC.UA, stylist Olga Halushka explained why the “nothing to wear” feeling is linked to a lack of closet systematization, what makes up the price of Ukrainian brands during wartime, and why the “basic wardrobe” concept has become outdated.

On Independence Day, RBC-Ukraine gathered the stories of seven brands that have become part of the country’s everyday life. At the center is BROCARD: 68 stores, 2.7 million customers, 330 million hryvnia for defense support, and a philosophy where experience matters more than the receipt.