#Vk

News tagged with #Vk

Young man with glasses looking at smartphone on street, illustrating personalized VK feed based on unified neural profile

Unified Neuroprofile: How VK Combined User Data to Create a 'Smart' Feed and Boost Ad Revenue

Technology 08/11/2026, 03:58
🤖 VK has implemented a new AI model to create user "neuroprofiles." The system combines data from "VKontakte," "VK Video," and "VK Clips," analyzing behavior as a single sequence of events. 📊 The results are impressive: • Watch time in "Clips" increased by 5.5%. • Engagement (likes, sharing) increased by 5–15%. • Video ads generated 6.5 billion rubles (+68%). 💰 Development costs are estimated at 0.8–1.2 billion rubles. The technology allows for more effective monetization of the existing audience by creating additional ad inventory without attracting new users.
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A person takes a photo of Vladimir Putin's speech on a smartphone, with Russian flags visible on the screen, illustrating the theme of digital sovereignty and EU sanctions against the messenger 'Max'

The Illusion of Digital Sovereignty: How EU Sanctions Debunked the Myth of the 'Max' Messenger's Independence

Technology 07/18/2026, 15:30
The 'Max' messenger, created as a symbol of Russian digital sovereignty, has come under fire from EU sanctions. VK applications have been removed from the App Store and Google Play, jeopardizing citizens' access to state services and identity verification. Sanctions have debunked the myth of the complete independence of domestic IT from Western platforms. 📱🚫🇪🇺
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