The mistake that cost a contract: why Olga Martynovska's apologies didn't work
PR expert Alena Garmash explains why Olga Martynovska's apologies failed to save her reputation and led to the termination of her contract with the brand TM Savory. The star's main mistake was that she apologized for people's offense but did not admit guilt for the act itself. A breakdown and analysis of the communication failure in the article.
Read more →