Apple has officially confirmed the date of its autumn event, which the company has titled 'Surprise and shine'. The event will take place on September 9 and, according to available reports, will be held for the first time under the leadership of the new CEO. As the announcements and reports from specialized publications suggest, the event will focus exclusively on the premium segment: the launches of the base iPhone 18, iPhone Air 2 and the budget iPhone 18e have been postponed and will not be part of the September event's program. Thus, Apple is deliberately narrowing the focus of the presentation, betting on flagship and experimental devices.
The centerpiece — the first foldable iPhone Ultra
The main highlight of the event is expected to be the debut of Apple's first foldable smartphone — the iPhone Ultra. According to descriptions, the device is built in a 'passport' format with a design reminiscent of the Galaxy Fold, that is, with a folding screen. Rumors suggest the smartphone will feature 12 GB of RAM, an A20 Pro chip, Touch ID support instead of Face ID, a dual main camera and a starting price of $2,000. This model is considered the key product for which the company postponed part of the lineup to a later date.
Pro-series flagships: A20 Pro chip, C2 modem and a new color
In addition to the foldable model, the event is expected to feature an update to the flagships — the iPhone 18 Pro and Pro Max. According to sources, both devices will be equipped with the new A20 Pro processor, the proprietary C2 5G modem and larger batteries. The Pro Max model, reportedly, will get an exclusive camera with a variable aperture. Among the new body colors will be Cherry, which, according to rumors, will replace the previous Cosmic Orange.
Smartwatches and a new wave of operating systems
Alongside the smartphones, Apple is preparing an update to its smartwatch lineup — the Apple Watch Series 12 and Ultra. The latest lineup is expected to see the return of a ceramic case instead of titanium, as well as a new processor designed to speed up the operation of the Siri AI. In addition, during the event the company will announce the release dates for an entire family of systems: iOS 27, iPadOS 27, macOS 27 Golden Gate, watchOS 27, tvOS 27 and visionOS 27. The main emphasis in the software part will be placed on expanding the capabilities of Apple Intelligence and the updated Siri.
What was postponed: base iPhones and AirPods with cameras
It is important to note that not all expected novelties will make it into the September program. The release of AirPods with built-in cameras, according to the latest data, has been moved to early 2027. The base iPhone 18, iPhone Air 2 and budget iPhone 18e have also been postponed, which confirms the premium orientation of the upcoming event and the redistribution of product announcements to other dates.
Contradictory data
Here it is worth honestly distinguishing two levels of information. The event date (September 9) is officially confirmed and is consistent across all sources reviewed. However, the specific lineup — the foldable iPhone Ultra, its specifications (12 GB of RAM, Touch ID, a price from $2,000), chips and colors — still relies on leaks and expectations rather than direct confirmation from Apple, so these details should be regarded as likely but not guaranteed. Moreover, the move of the AirPods with cameras to 2027 conflicts with earlier expectations of their release in 2026, and the event name 'Surprise and shine' appears primarily in the initial announcement and is not always repeated in independent summaries. Thus, the 'solid' fact is the date and the premium focus, while the device details remain a zone of uncertainty until the day of the presentation.
