Apple Inc. is facing serious challenges in the global electronics market. According to an analytical report by Mark Gurman published in Bloomberg, the company is going through a difficult period: against the backdrop of a shortage of popular MacBook Air laptops, Apple is preparing for another price increase for its flagship smartphones.

Supply crisis and MacBook Air

The situation with component supplies, which previously affected compact Mac mini and Mac Studio models, has now fully engulfed the laptop segment. In particular, the company's most popular product — the MacBook Air — has been hit. In Apple's official online store, delivery times for new models equipped with the M5 processor have been extended to 3–4 weeks.

To mitigate the consequences of the crisis, the company is taking a number of emergency measures:

  • Searching for new suppliers of RAM chips in China.
  • Increasing the cost of devices by several hundred dollars depending on the configuration.
  • Actively redirecting buyers to the base 14-inch MacBook Pro models.

Upcoming novelties: from glasses to headphones with a camera

Despite logistical difficulties, Apple continues active work on new products. The Vision Products Group is working on transforming future headsets and glasses into full-fledged devices for fitness and health monitoring.

Significant changes are also awaiting the AirPods headphone lineup. Mentions of new models with the code names B790 and B798 have already been found in the iOS 27 code. These devices will receive built-in cameras and artificial intelligence, and their official release may take place in the near future.

Leasing as a response to rising prices

Against the backdrop of a global component crisis and inevitable price increases for technology, Apple is launching a new leasing program. Instead of a one-time payment of the full cost of the device, users are offered to pay fixed monthly installments.

Rental terms vary depending on the type of gadget: from 12 to 24 months for iPhone and Apple Watch, and from 24 to 36 months for iPad and Mac computers. In the future, the company plans to combine the cost of "hardware", iCloud+ cloud storage, AppleCare service, and Apple One subscriptions into a single monthly bill.

Experts believe that the launch of the program came at the right time. It is expected that the first foldable iPhone, whose release is scheduled for autumn, will cost more than $2000. Under such conditions, a monthly payment of $60–70 will become a more attractive alternative for buyers than a one-time purchase.