NVIDIA's Chinese partners have officially notified distributors of another November increase in wholesale prices for the entire consumer lineup of GeForce RTX 50 graphics cards. This is not the first wave of price hikes in recent months: back in late summer, retail prices for the RTX 50 series skyrocketed by 41% relative to starting values, and in early autumn, ASUS and Galax (KFA2) adjusted their price lists due to rising GDDR7 memory costs. Now, according to updated price lists, the increases have affected virtually all models—from the cut-down flagship to the entry-level 8GB variants.

How Much Specific Models Increased

According to November price lists from Colorful, the purchase cost of the cut-down flagship RTX 5090D v2 jumped immediately by $330–$550 (2,200–3,300 yuan), while the second-tier RTX 5080 increased by $380 to $450. The mid-range RTX 5070 Ti went up by approximately $150, the baseline RTX 5070 by $90–$135, and the 16GB RTX 5060 Ti variant gained up to $60. A similar adjustment is being carried out this week by the Galax (KFA2) brand: even the entry-level 8GB RTX 5060 and RTX 5060 Ti have become $15–$30 more expensive.

Retail Has Spiraled Out of Control

In foreign retail markets, the situation already looks critical. According to marketplace data, the price of flagship GeForce RTX 5090 cards on Newegg has exceeded the $10,000 mark, while the near-flagship RTX 5080 is selling for over $2,000—more than double the manufacturer's suggested retail price. Such a gap between the recommended and actual price indicates that supply cannot keep up with frenzied demand, while scalpers and scarce batches are driving up values on the secondary market.

The Cause: Memory Shortages and AI Demand

The main driver behind the new wave of price increases remains the acute shortage of video memory chips and rising component costs. The global memory market is experiencing one of its most severe crises in recent years: DRAM and GDDR7 prices have surged sharply amid record demand from the artificial intelligence sector, which absorbs a significant portion of manufacturing capacity. It is precisely this component inflation that manufacturers are baking into wholesale prices for distributors.

Chronology of Price Hikes

The price dynamics for the RTX 50 series comprise several sequential steps. In May 2026, NVIDIA already notified partners about rising component costs for the flagship GeForce RTX 5090 and RTX 5090 D V2. In late summer, retail prices for the lineup surged by 41% over starting values, and in early autumn, ASUS and Galax raised prices due to GDDR7 cost increases. The November notification from Chinese partners became the next, fourth consecutive stage of this process, now affecting the entire consumer lineup rather than just the flagships.

For the end consumer, this means that price stabilization for GeForce RTX 50 graphics cards should not be expected in the coming weeks and months: until the GDDR7 memory shortage is resolved and while frenzied demand from the AI sector persists, manufacturers will continue passing rising production costs onto wholesale distributors.