The FAW Toyota joint venture has announced the start of sales for the updated 2027 model year Toyota Crown sedan in China. The vehicle is supplied to the local market as a fully imported model, highlighting its premium status and distinguishing it from locally assembled models of the concern. The starting price is 299,000 yuan, with the top end of the line reaching 354,000 yuan.

Positioning and Pricing

The launch of the Crown in China as a fully imported vehicle is a rare move for a segment where most models are localized. This approach allows the manufacturer to maintain the status of a flagship sedan and limit competition from more affordable platform-sharing siblings. The price spread of 55,000 yuan between the base and top trims indicates multiple equipment levels, including the flagship Zhizun trim with an extended list of options.

Platform, Dimensions, and Performance

The sedan is built on the TNGA-L platform with a front-engine, rear-wheel-drive layout, providing the weight distribution and handling characteristic of executive models. The car's dimensions are 5030 × 1890 × 1480 mm with a 3000 mm wheelbase—specifications aimed at providing a spacious cabin and passenger comfort in the rear row. The powertrain is a hybrid based on a 2.5-liter engine: total power 185 hp, torque 225 Nm, acceleration to 100 km/h in 8.6 seconds.

Comfort and Interior Equipment

Features include rear seats with massage, heating, and ventilation functions, 64-color ambient lighting, and an Active Noise Control (ANC) system paired with multi-layer acoustic insulation. All versions receive special Crown emblems on the side windows to enhance model recognition. The Zhizun trim offers dual-tone body options—silver with a black or white roof, adding individual flair to the exterior.

Electronics and Driver Assistance

Electronic systems include 18 driver assistance features: automatic collision avoidance, adaptive cruise control, and lane-keeping assist. The top trim adds a remote parking function. Digital features include a contactless digital key, facial recognition, and a built-in WeChat messenger integrated into the infotainment system.

Market Context

The appearance of the updated Crown in China for the 2027 model year strengthens Toyota's presence in the executive hybrid sedan segment, where it competes with other premium offerings from both local and imported brands. Rear-wheel drive, a hybrid powertrain, and an extensive list of assistants form a package tailored for corporate and private buyers who value status, cabin silence, and a modern suite of electronic systems.