#Consumer Behavior

News tagged with #Consumer Behavior

Woman trying on sunglasses in a store, illustrating hidden costs on small items and promotions

Hidden Costs: Why Ukrainians Lose Money on Trifles and Promotions — Expert Advice

Economy 08/15/2026, 08:12
💸 Why do Ukrainians spend more than they plan? Expert Taras Kozak explains how small purchases and promotions undermine the budget. 🛒 Checkout trap: impulsive purchases at the register. 📱 Emotional spending: gadgets and electronics on credit. 🏷 Illusion of benefit: discounts on unnecessary items. ☕ Hidden habits: coffee and cigarettes "eat up" thousands of hryvnias. 👉 Read the full analysis in our longread!
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Woman examining smartphones in an electronics store, illustrating the psychology of impulse buying and marketing's influence on financial decision-making

The Psychology of Spending: Why Budgets Fail and How Marketing Tricks Our Brains

Economy 08/15/2026, 06:06
📉 Why isn't your budget working? Taras Kozak, president of the UNIVER group, explains the psychology of spending. 🛒 **Emotions at the checkout:** Small purchases made "on emotion" can eat up to 30% of the budget. 🏷️ **The discount trap:** A 50% discount on an unnecessary item is not saving; it is spending money. 💳 **The credit illusion:** The grace period creates a false sense of wealth, which leads to debt. 💡 **Advice:** Analyze receipts in store apps to see the real picture of expenses.
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Shoppers browse clothes in a charity shop, where staff face questions like 'Do you have this in another size?'

«Do you have this in another size?»: Stacy, the «Queen of Preloved», reveals the phrase that drives charity shop staff crazy

Culture 08/13/2026, 16:30
👗 Charity shop employee Stacy, known as Queen of Preloved, revealed which phrase drives second-hand shop sellers crazy. It turns out that the question «Do you have this in another size?» is the main trigger, as items in such shops are unique and come in single copies. Experts remind: try on clothes, don't look for a size chart! #secondhand #shopping #lifestyle #styler
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