#Consumer Behavior

A Gradus study shows how residents of Kharkiv, Kyiv, Odesa, and Lviv have adapted their shopping habits to constant shelling and air raid alerts.

In an interview with Wave RBC.UA, GastroFamily CEO Elena Borisova said that the average check in Ukrainian restaurants has shrunk from three items to two, while visit frequency has fallen threefold. At the same time, guests keep coming for a "flashback to pre-war life," and the main threat for the 2026/27 winter remains the frosts and running on generators.

Personal stylist Olha Halushka explained how the full-scale war has made Ukrainians more selective in their clothing purchases: people are shrinking their wardrobes, valuing compactness, and choosing items with an emotional attachment.

Ukrainians on social media shared which purchases they've given up to save money: from excess household chemicals and regular manicures to lace lingerie and paper planners.

🛒 Smart carts in German supermarkets caused shoppers to spend 32% more, but it's not that simple. A 2025 study showed: active users spend more, but "super-users" use screens to save money. Technology changes behavior, but not always to the benefit of retailers. 📉📈 #RetailTech #Shopping #Innovation

💸 Why do Ukrainians spend more than they plan? Expert Taras Kozak explains how small purchases and promotions undermine the budget. 🛒 Checkout trap: impulsive purchases at the register. 📱 Emotional spending: gadgets and electronics on credit. 🏷 Illusion of benefit: discounts on unnecessary items. ☕ Hidden habits: coffee and cigarettes "eat up" thousands of hryvnias. 👉 Read the full analysis in our longread!

📉 Why isn't your budget working? Taras Kozak, president of the UNIVER group, explains the psychology of spending. 🛒 **Emotions at the checkout:** Small purchases made "on emotion" can eat up to 30% of the budget. 🏷️ **The discount trap:** A 50% discount on an unnecessary item is not saving; it is spending money. 💳 **The credit illusion:** The grace period creates a false sense of wealth, which leads to debt. 💡 **Advice:** Analyze receipts in store apps to see the real picture of expenses.

👗 Charity shop employee Stacy, known as Queen of Preloved, revealed which phrase drives second-hand shop sellers crazy. It turns out that the question «Do you have this in another size?» is the main trigger, as items in such shops are unique and come in single copies. Experts remind: try on clothes, don't look for a size chart! #secondhand #shopping #lifestyle #styler

💸 Where did the money go? Micro-purchases, hidden subscriptions, and emotional spending are draining budgets in 2026. Find out how to take control of your finances! #finance #budget #savings